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Data Protection Policy of Tapetenfabrik Gebr. Rasch GmbH & Co. KG
(hereinafter, «Rasch»)
(Version: August 2013)

The following data protection provisions contain information about how, why and to what extent we collect and use personal data. We only collect and use such data in accordance with the provisions of German data protection law.
You can access this information on our website at any time.

§ 1 Collection, processing and use of data

1. Rasch collects, processes and uses the personal data of the user or customer (e.g. title, name, address, date of birth, e-mail address, telephone number, fax number, bank details, credit card number) on the basis of and in compliance with the data protection laws, in particular the German Telemedia Act (TMG) and the German Data Protection Act (BDSG).

2. Where personal data is required to establish, form the content of, or amend the contractual relationship («inventory data»), Rasch will only use this data for the purpose of performing the contract, e.g. delivering goods to the specified address. Any other use of inventory data for the purpose of advertising, market research or tailoring Rasch‘s services to requirements requires the explicit consent of the user or customer. This declaration of consent is entirely voluntary and may be accessed by the user or customer via the Rasch website and revoked at any time by the user or customer (see § 4).

3. Likewise, personal information that is needed to facilitate the use of Rasch’s services and for billing purposes («usage data») will only be used by Rasch for the purpose of performing the contract. Such usage data includes in particular the features identifying a user as such, details about the start/end and extent of the use in each instance, as well as details about the teleservices used by the user or customer. For the purpose of advertising, market research and tailoring our teleservices to requirements, Rasch will also use such usage data to create user profiles under pseudonyms. The user or customer is able and entitled to object to their usage data being used in this way (see § 4). The user profiles will not under any circumstances be linked to the matching data.

4. Newsletter: When subscribing to the newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. You may unsubscribe at any time.

5. Under German data protection law, you have the right to be informed (free of charge) of the data being held about you, as well as the right to such data being corrected, blocked or deleted, if necessary.

6. We will store the contract text and send you the order details by e-mail. You can view previous orders in your customer account.

§ 2 Sharing of data

Rasch will not share data with third parties without the consent of the user or customer or if not permitted by law, unless obliged to do so by legal, official or judicial requirements, orders or judgments.

§ 3 Credit assessment and scoring

In cases where we are required to provide goods or services before receiving payment, e.g. for a purchase on account, we may protect our legitimate interests by requesting a credit report from Bürgel Wirtschaftsinformationen GmbH & Co. KG, based on statistical and mathematical procedures. In such instance, we will provide Bürgel Wirtschaftsinformationen GmbH & Co. KG with the personal information required for the credit assessment, and we will use the information received about the statistical likelihood of a payment default for the purpose of making a balanced decision on whether to establish, implement or terminate the contractual relationship. The credit information may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical and statistical procedures and which require address details, among other things, for the calculation. Your legitimate interests will be respected in accordance with the relevant legal provisions.

§ 4 Revocation of consent, objection against use and disclosure

If the user or customer requires further information, or wishes to retrieve or revoke their explicit consent to their inventory data being used, or to object to their usage data being used, Rasch can be contacted for this purpose at the following address or by telephone, fax or e-mail:

Tapetenfabrik Gebr. Rasch GmbH & Co. KG
Raschplatz 1
49565 Bramsche
Tel 0 54 61 — 81 10
Fax 0 54 61 — 81 12 00
E-Mail info@remove-this.rasch.de

Under German data protection law, you have the right to be informed (free of charge) of the data being held about you, as well as the right to such data being corrected, blocked or deleted, if necessary.

§ 5 Use of cookies

To make our website more attractive to visitors and enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files that are stored on your computer or device. Some of the cookies that we use are deleted again at the end of the browser session, i.e. after you have closed your browser (so-called session cookies). Other cookies remain on your computer or device and enable us and our partner companies to recognise your browser on your next visit (so-called persistent cookies). You can configure your browser to inform you about the placement of cookies, which allows you to decide in each instance whether to accept them, accept them in certain cases or reject them in general. Rejecting cookies can restrict the functionality of our website.

§ 6 Creation of anonymous user profiles for web analysis

1. Web analysis with Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc. («Google»). Google Analytics uses so-called cookies, i.e. text files that are stored on your computer and enable your use of the website to be analysed. The information that the cookie generates about your use of this website is usually transmitted to and stored on a Google server in the USA. However, if IP anonymization is activated on this website, Google will shorten your IP address beforehand within the member countries of the European Union or in other countries which are parties to the Agreement on the European Economic Area. Only in exceptional cases will the full address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to render other services for the website operator that relate to the use of the website and the Internet. The IP address that your web browser transmits within the context of Google Analytics is not combined with other Google data. You can prevent cookies from being stored via the corresponding setting in your browser; however, please be aware that you may not be able to enjoy all functions of this website if you do so. Furthermore, you can prevent the data that the cookie generates about your use of this website (including your IP address) from being sent to and processed by Google by downloading and installing the browser plugin from the following link: tools.google.com/dlpage/gaoptout

2. Use of the Google+ plugin
On our website, we use so-called social plugins («plugins») of the social network Google+ (Google Plus), operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA («Google»). The plugins can be recognised by buttons with the sign «+1» on a white or coloured background, for example. An overview of the Google plugins and what they look like can be found here: https://developers.google.com/+/plugins
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Google servers. Google transmits the content of the plugin directly to your browser and integrates it into the page. As a result of the plugin being integrated, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+.
Your browser transmits this information (including your IP address) directly to a Google server in the USA, where it is then stored.
If you are logged in to Google+, Google can link your visit to our website directly to your Google+ profile. If you interact with the plugins, e.g. by clicking the «+1» button, the corresponding information is also sent directly to a Google server, where it is then stored. In addition, the information is published on Google+ and made visible to your contacts on Google+.
More details about why, how and to what extent Google collects, processes and uses data, as well as information about your corresponding rights and the possible settings to protect your privacy, can be found in Google’s privacy policy: www.google.com/intl/de/+/policy/+1button.html
If you do not want Google to link the data collected through our website directly to your Google+ profile, you must log out of Google+ before visiting our website. You can also use add-ons for your browser to prevent Google plugins from being loaded.

3. Use of Facebook social plugins
On our website, we use so-called social plugins («plugins») of the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA («Facebook»). The plugins are identified by the Facebook logo or the additional text «Social plugin of Facebook» or «Facebook social plugin». An overview of the Facebook plugins and their appearance can be found here: developers.facebook.com/plugins If you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. Facebook transmits the content of the plugin directly to your browser and integrates it into the page. As a result of the plugin being integrated, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. Your browser transmits this information (including your IP address) directly to a Facebook server in the USA, where it is then stored. If you are logged in to Facebook, Facebook can link your visit to our website directly to your Facebook profile. If you interact with the plugins, e.g. by clicking the «Like» button or posting a comment, this information is also sent directly to a Facebook server, where it is then stored. In addition, the information is published on your Facebook profile and made visible to your Facebook friends. More details about why, how and to what extent Facebook collects, processes and uses the data, as well as information about your corresponding rights and the possible settings to protect your privacy, can be found in Facebook’s privacy policy: www.facebook.com/policy.php If you do not want Facebook to link the data collected through our website directly to your Facebook profile, you must log out of Facebook before visiting our website.
You can also use add-ons for your browser to prevent Google plugins from being loaded at all, such as the «Facebook Blocker» (http://webgraph.com/resources/facebookblocker/).

4. Creation of anonymous user profiles
This website uses AddThis, a web analysis service by the provider Clearspring Technologies Inc., 8000 Westpark Drive, Suite 625, McLean, VA22102,USA, to collect and store data, from which user profiles are created with pseudonyms. These user profiles enable us to analyse user behaviour, improve our website and tailor it to the needs of visitors.
Cookies may be used for this purpose. Cookies are small text files that are stored locally on the website visitor’s computer and enable them to be recognised on their next visit to our website.
Cookies may be used for this purpose. Cookies are small text files that are stored locally on the website visitor’s computer and enable them to be recognised on their next visit to our website.
The anonymous user profiles will not be linked to personal data about the bearer of the pseudonym without the separate, explicit consent of the affected party. You may at any time object to your data being collected or stored for web analysis purposes in the future. You can object to your data being used by calling us or writing to us: Tapetenfabrik Gebr. Rasch GmbH & Co. KG, Raschplatz 1, 49565 Bramsche, Telefon: 054618110, Telefax: 05461811200, E-Mail: info@rasch.de zu widersprechen.

§ 7 Changes to the data protection provisions

Rasch reserves the right to change these data protection provisions at any time. Users or customers whose data is already being stored will be informed by Rasch via e-mail at least four weeks before the changes take effect.